Monday, June 06, 2016 - Press Release: Bill Masterton named President & CEO of UMC New Orleans

University Medical Center (UMC) New Orleans is pleased to announce the selection of Bill Masterton as the new President and Chief Executive Officer. Masterton, 45, will lead a staff of more than 2,200 and manage the continued growth of the $1.2 billion medical center that opened last August in Mid-City. UMC New Orleans is home to the Rev. Avery C. Alexander Academic Research Hospital.

Masterton assumed his role at UMC New Orleans on June 1, 2016. He has more than 20 years of health care experience, most recently as CEO of Piedmont Medical Center in Rock Hill, S.C., a position he held since July 2012. He previously served as CEO at Coastal Carolina Hospital in Bluffton, S.C., and as the Chief Operating Officer and Chief Financial Officer at Atlanta Medical Center.

“I am looking forward to joining UMC New Orleans,” Masterton said.  “I am impressed by the strong commitment to safe, high quality care shown by the staff and physicians. I am honored to join this vibrant learning environment with our academic partners at LSU and Tulane.”

As President & CEO, Masterton will focus on maintaining and strengthening UMC’s academic partnerships and initiatives to improve safety, quality and patient care.

“After a thorough and deliberative search, we are pleased to welcome Bill to UMC New Orleans and to the LCMC Health family,” said Greg Feirn, LCMC Health CEO and interim UMC CEO since 2015.  “Bill’s focus on quality and physician engagement make him well suited to lead UMC in providing the best possible outcomes for patients and offering exceptional training for medical students and allied health professionals.”

Masterton’s healthcare career began at KPMG. He holds a bachelor’s degree in Accounting and master’s degree in Business Administration from the University of South Florida.


About University Medical Center New Orleans

Opened in August 2015, University Medical Center New Orleans, home of the Rev. Avery C. Alexander Academic Research Hospital, is the academic medical center of LCMC Health, a Louisiana-based, not-for-profit health system. UMC New Orleans serves as a key partner of LSU Health Science Center New Orleans, Tulane University School of Medicine and other academic institutions.


Our Partners


The Louisiana State University Health Sciences Center New Orleans has teaching, research, and health care functions state-wide, through its six professional schools and twelve Centers of Excellence, as well as the more than one hundred hospitals and other health science related institutions with which they maintain affiliations.


The second-oldest medical school in the Deep South and the 15th oldest medical school in the United States, Tulane School of Medicine is equipping the next generation of medical professionals with the tools to succeed in a rapidly changing world and shape the future of health care.